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About FireTide Creative
 FireTide was conceptualized by Matt Kool and Martin Merida in the spring of 2008 in Hutto, Texas. FireTide was developed specifically to help and position dry clean and laundry service markets to achieve profitability. Our mission is to create awareness and availability of affordable marketing that is proven and effective.
In the last twenty years, FireTide President, Matt Kool, has served the dry clean and laundry industry with voluminous success. With proven marketing abilities and a passion to help the very customers he services at Iowa Techniques, FireTide is the side of the business that was always missing. Now, FireTide is poised to help position dry cleaners to greatness, and more importantly, profitability. Contact us today to see how FireTide can impact and improve your business’ bottom line at info@firetidecreative.com.
The Executive Team
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Founding Principal & President
Matt Kool
Matt Kool has served as the President and CEO of Iowa Techniques for the last twenty years. Throughout his career, he has earned valuable experience in dealing with customers and developing his business, as well as for his clients. Matt has extensive skills including, but not limited to: branding, marketing communications and project management, while maintaining a sterling reputation for customer service and professionalism. Matt graduated from Iowa State in 1995 with a degree in Marketing, and comes to FireTide Creative with proven marketing abilities, strategies, and creative, inventive ideas.
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Executive Creative Director
Martin Merida
Martin Merida is a seasoned graphic artist with significant agency experience. He served on the startup marketing team for a highly successful dot com venture in the late nineties, epicRealm, Inc., and has led a prominent career in freelance graphic and web design through his website, www.martinmeridadesign.com. Martin has also created and developed two prior marketing and advertising companies, “Five Ton Moose” and “Good Goliath” which were notably prosperous ventures. Martin earned a degree in Visual Communications from the Art Institute of Dallas in 1998. He has been an Art Director for over ten years in various agencies, fields, and industries. |
How We Work
Spark
If every journey begins with one step, then every idea starts with a spark. In this phase, your pain, problems, and potential, are identified. FireTide then designs a way to reach your goals and untapped profit pools. After discovery, you’ll work with us to burn through short-term deliverables. Examples of these are: Identity design (including logo and print collateral), website, print advertisements, video, trade show art, etc. Granted, these are first-round pieces, but they will help to alleviate some pressures and pain until root issues can be flushed out. After all, when you needed your projects done yesterday there is no better way of getting it done than to fight fire with fire.
Swell
The swell is the build up. In this phase tools are developed to coincide with the idea. In this portion of our work relationship, your functional pieces, needed to be cleverly positioned in the market place, are built and created. They are conceptualized and developed to coincide with market strategies and sales tools. Through research and inventiveness, your ideas and vision is conveyed directly to the mind of your customer.
Surge
It is the crashing of the wave, the fruition of your ideas and goals. More importantly, it is the phase where the idea, or ideas, transform into something tangible — profit! It is the FireTide that will consume and bowl over your customer. This is also the point in the phase where discussing future goals and re-evaluating the new position and health of the company happens. Essentially, you go back to the Spark phase so your business' value is constant like the tide, and is always creating a bigger, grander wave to take to the market place.
To get fired up about your business, or to schedule an appointment, please contact us.
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