FireTide Client for November 2008
FireTide Featured Client:
Jason Lafer, Linders French Cleaners

When Jason Lafer came to FireTide Creative he had a couple of immediate needs. He wanted to feature the service he  provides for comforters and duvets. He also wanted to market the shoe repair side of his business.  He needed ads designed to cleverly showcase these services. Below are those ads we created for Jason at Linders. We know that bedding has several "enemies" such as: pet dander, dust, mold, mildew, and general wear from use, so we decided to go with the headline "Sleeping With the Enemies". It was perfect for this ad, and the attention it got was staggering! The same was true for the "Get Heeled, Get Pumped" headline. The play on words about getting your shoes healed and getting pumped up by it, and the actual "heel" and "pump" that could be repaired, really worked here.

Since the release of the ads, Jason has increased his clientele in these areas of his business. He posted the advertisements on his vans, as make-shift driving billboards, and the response has been great. We wish Jason and everyone at Linders French Cleaners the very best for a successful future!

FireTide Client for October 2008
FireTide Featured Client:
Kevin Kelly, Kelly Equipment Sales

When Kevin Kelly came to us he had several needs: Logo, tagline, website, print advertisement, a consistent messaging system, etc. Kevin Kelly has one of the most prominent dry clean and laundry equipment sales companys in the industry. Mr. Kelly needed to be positioned at the very edge of his customers, and future customers, minds for all their dry clean and laundry equipment needs. He just needed to make waves. Below is an example of where Kevin's marketing material was at when he came to FireTide Creative.

This is Kelly Equipment Sales after FireTide worked with Kevin to discover what his needs were and how we could best position him in his field. The results we believe speak for themselves. It is quite a comparison from the old drab site with it's pale gray and blue color. The new site is rich in color, graphics and visual interest and is much easier to navigate with product images and new fresh copy. Since the release of the new marketing push, Kevin has seen a huge spike in calls and has captured several new customers. Congratulations Kevin! We look forward to helping you succeed in all your future endevors.

FireTide Featured Client for September 2008
Featured client: One Cleaners

The above samples are Poly Bag Flyers, designed specifically for One Cleaners, that feature their couture services and unique offerings. They are stapled to Poly Bags when clothes are delivered or picked up in-store by customers. These pieces serve as reminders, not only why customers do business with One Cleaners, but also feature some services they may not be aware of, such as: comforters, duvets, sweaters, hats, shoes, ties, etc.