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FireTide Creative Company Launch Affirms Commitment to Outstanding Creative Marketing and Advertising.

Dateline July 14, 2008, Hutto, Texas —  FireTide Creative, a Marketing, Advertising and Definition Firm, announces it's launch and it's purpose in providing great marketing, focused specifically to the dry clean and laundry industry.

"For years, we've been serving our clients with excellence at Iowa Techniques Inc., developing unique dry clean and laundry products.  On the inside, we've always been a creative, cutting edge company.  But, on the business end of our clients issues, marketing has always seemed generic and ordinary, or completely nonexistent.  I decided that it was finally time to make our clients' outside reflect what has always been true about our clients on the inside," said Matt Kool, President of FireTide Creative and Iowa Techniques. The new company, formed as a sister company to Iowa Techniques, which features the "Fire-swoosh", is already receiving praise from clients and peers.

"It has been a major hit with everyone," said Kool. "Our clients are realizing that marketing equates to dollars. Anyone can build a hamburger, but there is only one McDonalds. When we get clients to realize the potential of standing out from the millions of cleaners across the board, they see the value in what we do for them at FireTide".

"I saw right away that Matt Kool is an inventive leader in the industry, boasting over 20 years of stellar customer service. I couldn't wait to partner with him in this venture. FireTide Creative is following in those same footsteps.  We have a full package of innovative marketing solutions, and twice as many creative ideas that the industry still hasn't seen yet.  Now, FireTide Creative can brand and build cleaners of tomorrow with the corporate innovations our clients have desired all along," said Martin Merida of FireTide Creative.

"We are all very happy to finally have the marketing capabilities to offer our clients.  It has been a long time coming," Kool said.

About Iowa Techniques
Iowa Techniques is a manufacturer and distributor of unique products that work in a wide variety of industries and applications, and currently focuses on helping dry cleaners make smart choices that impact the bottom line in their plant operations.

For more information visit: www.iowatechniques.com

About FireTide Creative
FireTide Creative is a Marketing, Advertising and Definition Firm developing creative and unique graphic design, web and video solutions that currently provide proven marketing for the dry clean industry.

For more information, visit: www.firetidecreative.com